Case Study: Ecore launches a more energetic flooring brand with Godfrey

Ecore boosts web traffic 18% with Godfrey

Ecore, a manufacturer of vulcanized composition rubber flooring, faced the challenge of transforming its powerful story of innovation and sustainability into a disruptive brand identity that would resonate with both its athletic and commercial audiences. They engaged the vendor Godfrey to develop this new brand and tell their story.

Godfrey positioned Ecore as an innovator that empowers everyday champions to perform better, creating a new athletically-inspired visual identity. This solution was embraced by internal stakeholders and customers alike, leading to a year of significant marketing growth. The measurable results included an 18% jump in web traffic, a 35% increase in website downloads, and over 1.1 million media impressions.

Ecore