Case Study: CASE Construction Equipment achieves major media buzz for its first electric backhoe loader with Godfrey

CASE Construction Equipment earns 82M+ reach with Godfrey for electric backhoe launch

CASE Construction Equipment faced the challenge of generating buzz and overcoming industry misperceptions for the launch of the CASE 580EV, the industry's first electric backhoe loader. They turned to the vendor Godfrey for a comprehensive trade media PR campaign to tell a compelling story about their purpose-built electric equipment and reach a wide range of new audiences.

Godfrey implemented a solution that included strategic messaging, a virtual press event, and extensive media outreach. This resulted in over 80 earned media clips and an additional 140 press release pickups, achieving a total potential audience reach of more than 82 million people for the CASE Construction Equipment launch.

CASE Construction Equipment