Case Study: Brooks Instrument achieves stronger SEO and PPC performance with Godfrey

Brooks Instrument boosts conversions 128% with Godfrey

Brooks Instrument, a leader in flow control and measurement, faced challenges capturing search market share due to niche conditions, strong competition, and limited budgets. They engaged the vendor Godfrey to develop a customized plan for their SEO and PPC strategies to overcome content cannibalization risks and drive measurable business outcomes.

Godfrey implemented a multi-faceted solution involving rigorous competitive analysis, site search revamps, and detailed tracking of Salesforce data alongside PPC optimization. This strategic approach yielded significant results: a 40% increase in PPC sessions, an 80% boost in organic key events, and an overall 4% gain in search market share. Godfrey's efforts delivered substantially more qualified leads and conversions, strengthening Brooks Instrument's competitive position.

Brooks Instrument