Case Study: Bosch Rexroth boosts awareness for Smart MechatroniX with Godfrey

Bosch Rexroth reaches 2.1M readers with Godfrey

Bosch Rexroth needed to build awareness and educate engineers on the value of its new Smart MechatroniX platform, a suite of "plug and produce" factory automation kits. The challenge was to demonstrate how these kits save time and cost by providing all components from a single supplier with user-friendly software. Godfrey was engaged to handle this public relations effort.

Godfrey implemented a multi-pronged PR campaign that included press releases and detailed articles. This effort resulted in 60 publication pickups reaching over 2.1 million readers and drove 85 PR-tracked web sessions. The campaign also secured significant industry recognition, including an Engineers Choice Award for the client's product.

Bosch Rexroth