Case Study: Bosch Rexroth drives virtual launch success with Godfrey PR

Bosch Rexroth generates 50+ placements with Godfrey's virtual press event

Bosch Rexroth, a global leader in drive and control technologies, faced the challenge of pivoting their major in-person product launch to a virtual format due to the COVID-19 pandemic. Their goal was to reach their audience in an engaging way and generate media interest for their new automation technology. They partnered with the marketing agency Godfrey to navigate this shift.

Godfrey provided a comprehensive solution, offering technical recommendations for the live webinar, building and managing the media invitation list, and creating a detailed digital press kit. This strategy resulted in 25 editors attending the virtual event and over 50 media placements. The successful event also built ongoing relationships with key media and created a library of repurposeable content for Bosch Rexroth.

Bosch Rexroth