Case Study: Bosch Rexroth drives brand awareness with Godfrey

Bosch Rexroth drives 46M impressions with Godfrey

Bosch Rexroth, a leading supplier of drive and control technologies, faced a challenge in raising awareness of its complete factory automation solutions to support its aggressive sales goals. The company engaged the marketing agency Godfrey to help redefine its go-to-market positioning, increase brand awareness, and reach end users with a compelling message.

Godfrey implemented a research-driven solution that included developing vertical-specific messaging strategies, a creative concept, and a targeted campaign plan. The results were significant, generating over 46 million impressions, 18,000 microsite sessions, and nearly 700 leads. Godfrey's efforts also more than doubled public relations reach targets, leading Bosch Rexroth to apply this successful campaign approach to other target verticals.

Bosch Rexroth