Case Study: Bosch Home Comfort Group achieves 3.3M impressions with Godfrey's integrated B2B influencer PR

Bosch Home Comfort Group earns 3.3M impressions with Godfrey

Bosch Home Comfort Group faced the challenge of standing out at the crowded AHR Expo trade show to launch a newly unified product portfolio. They needed to break through the noise and connect authentically with contractors, moving beyond traditional media to leverage peer validation. Godfrey provided an integrated B2B PR and influencer strategy to address this.

Godfrey implemented a solution that integrated trusted HVACR industry influencers into the PR strategy across pre-show, on-site, and post-show phases. This included live podcast recordings and social content from the booth. The results were substantial, generating nearly 3.3 million total PR impressions, with influencers driving over 500,000 of those and leading the majority of media touchpoints and booth tours.

Bosch Home Comfort Group