Case Study: Zando achieves a bold brand identity and online presence with Godfrey Dadich

Zando launches a new brand identity and website in time for 2020 debut with Godfrey Dadich

Zando, a new independent publishing platform launched by acclaimed publishing executive Molly Stern, faced the challenge of establishing a distinct brand identity and online presence to match its innovative publishing model. The platform required fresh visuals, brand assets, and a website to make a significant debut. Godfrey Dadich Partners was enlisted to craft this new identity.

Godfrey Dadich Partners developed a comprehensive brand identity for Zando, including a logomark, colophon, and a bespoke website. The design incorporated custom animations and was built to be scalable. The solution successfully launched to appreciative coverage from outlets like the New York Times, with the platform's look receiving acclaim. The client praised Godfrey Dadich Partners for their collaborative process and ability to translate their ambitions into a striking and adaptable visual identity.

Zando