Case Study: Okta builds brand awareness with Godfrey Dadich

Okta boosts unaided awareness 122% with Godfrey Dadich

Okta, a growing identity management company, faced the challenge of building broader brand awareness beyond its core tech audience. While known to security professionals for its protection capabilities, Okta was often misunderstood by outsiders and even referred to by an outdated description, limiting its growth. The company partnered with the vendor Godfrey Dadich Partners to develop a master brand campaign that would redefine its category and expand its market presence.

Godfrey Dadich Partners developed and executed the "People Protected" campaign with the tagline "Access Possibility." The solution involved extensive stakeholder interviews, a brand workshop, and producing high-quality visuals and authentic content across multiple channels and global markets. The campaign achieved significant results, including over 654 million global impressions, a 25% lift in website traffic, and a 122% lift in unaided awareness, with some channels exceeding performance benchmarks by 169%. Godfrey Dadich Partners also produced a vision video and a documentary for Okta, successfully repositioning the brand as an iconic and essential voice in identity management.

Okta