Case Study: Nike sparks climate action with Godfrey Dadich

Nike sparks climate action with Godfrey Dadich and 9 million views in 2 weeks

The customer, Nike, faced the challenge of launching its "Move to Zero" sustainability initiative with a compelling video series that could inspire action, particularly among younger audiences, during the second wave of the COVID-19 pandemic. They enlisted their vendor, Godfrey Dadich Partners, for creative treatment and video production to help achieve this goal.

Godfrey Dadich Partners devised a "question and action" interview format, using an Interrotron system to facilitate an intimate, distanced conversation between Billie Eilish and Dr. Ayana Elizabeth Johnson. The vendor produced the film, added motion graphics and a custom score, and created multiple cuts for social media. The resulting video, "Talking Trash: A Conversation about Climate Change," garnered over 9 million views in its first two weeks and was widely praised, successfully launching Nike's new series.

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