Case Study: Netflix expands the reach and impact of Abstract: The Art of Design with Godfrey Dadich

Netflix grows Abstract season two Instagram followers 2x with Godfrey Dadich

Netflix, a global streaming service, faced the challenge of producing a successful second season of its documentary series "Abstract: The Art of Design" for a subscriber base that had more than doubled since the first season. The new season needed to please existing fans while reaching a growing global audience and meaningfully expand on the first season's success by addressing major societal issues. Godfrey Dadich Partners was tasked with expanding the scope and ambition of the iconic series.

Godfrey Dadich Partners led the production, casting a diverse group of six visionary designers tackling pressing global issues. The vendor oversaw filming with acclaimed directors, created Emmy-nominated motion graphics, and managed a comprehensive post-production and promotional rollout. The solution resulted in critical acclaim, an International Documentary Association award for Best Episodic Series, a Prime Time Emmy nomination, and a massive social media following increase. The series was praised as a "bingeworthy watch" that resonated with a global audience, with one subject receiving positive feedback from viewers in 42 different countries.

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