Case Study: Microsoft explores the future of work with Godfrey Dadich Partners

Microsoft launches WorkLab in 2021 with Godfrey Dadich

Microsoft, a global technology company, faced the challenge of sharing its research on the rapidly evolving nature of work during the pandemic lockdown. They enlisted the vendor Godfrey Dadich Partners to help create a platform that could effectively communicate these insights to customers and business leaders, moving beyond a traditional view of productivity.

Godfrey Dadich Partners developed WorkLab, a digital publication featuring stories, data visualizations, and interviews. The solution included a custom design system, commissioned artwork, and compelling editorial content. This established Microsoft and its researchers as authorities on the future of work, generating significant organic media coverage from major outlets like The New York Times and The Atlantic without any formal press outreach.

Microsoft