Case Study: Microsoft creates a podcast on the future of work with Godfrey Dadich Partners

Microsoft launches a 40-plus-episode WorkLab podcast with Godfrey Dadich

Microsoft, a global technology company, faced the challenge of exploring and communicating the rapidly evolving future of work amidst pandemic disruptions and the rise of AI. They partnered with vendor Godfrey Dadich Partners to launch the WorkLab digital publication and subsequently create a podcast to bring their research to life in an engaging way and position their executives as thought leaders.

Godfrey Dadich Partners implemented a solution by producing the "WorkLab" podcast, structuring it as a series of conversations hosted by a veteran journalist. They managed all aspects, including theme selection, guest booking, and production, while also designing a cohesive landing page and unique artwork for each episode. The vendor successfully created over 40 episodes featuring prominent thought leaders, providing business listeners with actionable insights and fresh perspectives on the changing nature of work.

Microsoft