Case Study: InterSystems refreshes its brand and sparks developer interest with Godfrey Dadich

InterSystems launches Ready. Set. Code. and expands a new brand system with Godfrey Dadich

InterSystems, a technology company that creates software for crucial industries like healthcare and banking, needed a new campaign to engage developers and promote its IRIS Data Platform. The challenge was to appeal directly to this younger, hands-on audience with a different tone than what is used for C-suite executives. They partnered with the vendor Godfrey Dadich Partners to create a campaign that would speak the language of developers and pique their curiosity.

Godfrey Dadich Partners developed the "Ready. Set. Code." campaign, which used a fresh, contemporary visual approach featuring a modular grid layout, bold lines, and a vivid color palette inspired by Piet Mondrian. The solution was so successful that InterSystems asked the vendor to weave this new visual system deeper into its overall brand. The adaptable design was subsequently used in other campaigns, event signage, and the company's Virtual Summit 2020, resulting in a cohesive and scalable new look for the InterSystems brand.

InterSystems