Case Study: Hearst Autos tunes up Road & Track’s visual identity with Godfrey Dadich

Hearst Autos tunes Road & Track’s visual identity with Godfrey Dadich in 1 year

Godfrey Dadich Partners was engaged by Hearst Autos to undertake a comprehensive visual redesign of its iconic automotive publication, Road & Track. The challenge was to retool the magazine's visual identity to match its status as a gearhead bible, pushing its creative format while maintaining precise control over its luxurious and oversized pages.

The solution from Godfrey Dadich Partners was a bumper-to-bonnet redesign that included new grids, custom typefaces like Maranello, and a fresh approach to photography and illustration that avoided typical car magazine clichés. The vendor oversaw all visual aspects for a full year, resulting in a unique and fresh identity that garnered high praise from industry figures and successfully reimagined the visual experience of the iconic magazine.

Hearst Autos