Case Study: CarbonBetter revamps its brand identity with Godfrey Dadich

CarbonBetter builds a net-zero brand identity with Godfrey Dadich after a dozen iterations

CarbonBetter, an energy logistics company committed to a net-zero future, faced the challenge of creating a new brand identity and strategy to establish its authority in the sustainability space. To communicate its core message that small actions drive massive impact, the company partnered with vendor Godfrey Dadich Partners for a comprehensive brand revamp.

Godfrey Dadich Partners developed a dynamic visual identity for CarbonBetter, anchored by a science-inspired graphic called "The Multiplier" which represents exponential growth and optimism. The solution included a new color palette, a 1:2 photography principle, a robust digital design system for the website, and a badging system for partner companies. The vendor became a true extension of the CarbonBetter team, collaborating deeply to achieve a final product that clearly highlights the company's offerings and story.

CarbonBetter