Case Study: Capitol News Group builds Protocol into a distinctive tech media brand with Godfrey Dadich

Capitol News Group launches Protocol in 2019 with Godfrey Dadich

The customer, Capitol News Group (CNG), approached vendor Godfrey Dadich with the challenge of launching a new tech media property. CNG needed to build a complete brand for the publication, which required establishing a name, honing its voice and editorial position, and creating a versatile design system for multiple platforms.

Godfrey Dadich implemented a solution that began with research, leading to a strategy centered on the overlap of politics and technology. The vendor validated the name Protocol and crafted its nameplate and visual identity to reflect this editorial vision and complement CNG's existing Politico brand. Godfrey Dadich delivered a full suite of strategic and visual principles, allowing the ambitious new media property to stand out with a distinct and original point of view.

Capitol News Group (cng)