Case Study: Array achieves a bold, ownable brand identity with Godfrey Dadich

ARRAY builds a focused brand identity from day zero with Godfrey Dadich

Godfrey Dadich Partners was approached by Alexandra Lee, the founder of Array, a new growth consultancy focused on helping underrepresented founders. The challenge was to craft a visual brand identity that would convey boldness and expansiveness, making the company feel established and welcoming to both clients and future team members from its very inception.

To solve this, Godfrey Dadich Partners developed a visual identity inspired by the Earth art movement and the Very Large Array observatory. The solution included a vibrant color palette, a flexible logomark, brand guidelines, and collateral like business cards and presentation templates. The result was a focused and ownable identity that allowed Array to immediately showcase the rigor of its thinking through a simple yet confident design system.

ARRAY