Case Study: Wayfair attracts college candidates with promotional products from GoDelta

Wayfair uses unique promotional products to stand out at college career fairs with GoDelta

Wayfair's recruiting team faced the challenge of attracting college graduates at career fairs, where traditional promotional products were insufficient for a younger demographic. They partnered with the vendor GoDelta, a Delta Marketing Group company, to develop a more effective promotional products strategy.

The solution from GoDelta involved creating a unique and evolving lineup of inspiring promotional items based on current trends. This approach was designed to be both appealing and useful to the target audience. As a result, Wayfair was able to successfully capture the attention of potential employees and stand out among hundreds of other companies at the career fairs.

Wayfair