Case Study: VHV attracts high-quality job candidates with GoDelta's recruitment marketing strategy

VHV boosts recruiting ROI with GoDelta’s digital campaign

The customer, VHV, a premier mechanical and plumbing contractor in New England, faced the challenge of attracting and retaining top talent within a small, saturated workforce. Their legacy recruitment methods were not providing a sufficient return on investment, so they enlisted GoDelta to develop a new digital marketing strategy.

GoDelta implemented a comprehensive campaign combining inbound and outbound marketing approaches. The solution included direct mail, interactive career guides, a career resource webpage, and a targeted digital ad campaign with optimized landing pages. This mobile-friendly strategy successfully introduced potential employees to the VHV company culture and made it more convenient for job seekers to apply.

VHV