Case Study: US-Mattress.com achieves 180% higher conversion rates with GoDataFeed.com

US Mattress achieved 180% more efficient product ads by using GoDataFeed to manage their Amazon listings

US Mattress, a 20‑year‑old retailer that grew from a single Michigan mail‑order shop into a top‑500 online mattress seller, needed a way to reach purchase‑ready shoppers at the right moment while scaling complex feed operations across channels and regions. The challenge was to efficiently manage and optimize product listings for Amazon Product Ads so the right product information would drive traffic and conversions without ballooning time and resource costs.

By adopting GoDataFeed to automate and enhance their Amazon feeds, US Mattress improved product descriptions with search‑friendly terms, used bidding recommendations and performance alerts, and quickly deployed 16 feeds across 4 channels in 4 regions in two weeks. The result: conversion rates from Amazon Product Ads were 180% higher than other channels (tripling year‑over‑year), Product Ads now account for 21% of shopping revenue with the lowest cost‑per‑sale, feed management time dropped by 75%, and catalog quality improved by 50%.

US-Mattress.com

Brenda Smith

Director of Web Development