Case Study: Stardust Memorials achieves 11.7% Amazon conversion lift with GoDataFeed.com

Stardust Memorials increased conversion rates 11.7% on Amazon using GoDataFeed’s feed management platform

Stardust Memorials, founded by entrepreneur Jordan Lindberg, is an e-commerce site selling cremation urns and memorial products that traditionally were sold through funeral homes. After a “cold start,” Lindberg needed a reliable way to syndicate products across comparison shopping engines and marketplaces but found other feed-management tools clunky, error-prone and unable to prevent issues like out-of-stock items appearing in ads.

Switching to GoDataFeed gave Stardust a simple interface and a custom rules engine for precise product-level control, allowing 16 feeds for four channels across four regions to be set up in two weeks. The result: 75% less time spent on feed management, a 50% catalog improvement and an 11.79% lift in Amazon conversion (continuing to grow about 1% monthly), with competitive pricing and strong ROI.

Stardust Memorials

Jordan Lindberg

Founder