Case Study: Pool Geek triples daily orders with GoDataFeed.com

Pool Geek triples its daily orders by diving into Buy on Google

Pool Geek, a family-run pool supply retailer founded in 1974 in Brighton, Michigan, ships over 25,000 orders annually and generates about $4M in sales. Highly seasonal, the company needed a way to drive year‑round revenue and more efficiently manage product listings across multiple channels and regions.

Using GoDataFeed to optimize and publish product data to Buy on Google/Google Shopping Actions, Pool Geek deployed 16 feeds across 4 channels and 4 regions in two weeks, cutting feed management time by 75% and improving catalog quality by 50%. The shift tripled daily orders, boosted out‑of‑season sales and new customer acquisition, and—when combined with Google Shopping PPC—provided steady repeat business despite a lower average order value for off‑season shoppers.

Pool Geek

Matt Austin

Founder