Case Study: OTRUSA boosts omnichannel sales with GoDataFeed

OTRUSA boosts pickup orders 42% month-over-month with GoDataFeed.com

OTRUSA, a leading wholesale distributor of off-the-road tires, faced the challenge of driving more local sales while reducing shipping friction for its customers. The company partnered with GoDataFeed to implement Google Local Inventory Ads, aiming to eliminate purchase friction by promoting local pickup availability directly in Google search results.

Using the GoDataFeed platform to power and synchronize its product feed, OTRUSA launched its campaigns within four weeks. The solution provided by GoDataFeed resulted in a 42% month-over-month growth in pickup orders, with orders coming in 34% above the monthly average. The campaign also drove more inbound calls and significantly boosted visibility, establishing Google Local Inventory Ads as a profitable and scalable growth channel for OTRUSA.

OTRUSA