Case Study: Green Line Digital builds 16 multinational feeds in 2 weeks and reduces feed management time 75% with GoDataFeed.com

Green Line Digital launched a 16-feed multinational ecommerce campaign for athleticwear brand Sweaty Betty in record time using GoDataFeed

Green Line Digital partnered with Sweaty Betty to launch a time-sensitive, multinational ecommerce campaign across Europe, the UK, Australia and the US. The project required creating 16 product feeds (four base feeds customized for four regions) containing thousands of attributes in just two weeks, a task made more urgent by limitations with the retailer’s previous feed partner.

Using GoDataFeed as a single source of truth, Green Line uploaded data via FTP, supplemented missing information with Google Sheets, and used cloning, bulk rules and filters to build and customize feeds quickly. The team produced 16 feeds in one week and went live within two weeks, cutting feed-management time by about 75%, improving catalog quality by roughly 50% and correcting formatting issues that had affected over half the catalog — results that made GoDataFeed the agency’s preferred feed-management solution.

Green Line Digital

Landon Perry

Paid Search Director