Case Study: Chess House achieves 10% of revenue from shopping engines, 6% conversion rate and lower CPA with GoDataFeed.com

Chess House achieved 6% conversion rates from shopping engines at 10% cost per acquisition using GoDataFeed

Chess House, a U.S. chess retailer founded in 1972, needed a better way to reach a new generation of online players. Owner Raphael Neff was spending excessive time manually updating spreadsheets and could only manage a couple of comparison shopping engines, limiting visibility and growth.

By adopting GoDataFeed, Chess House streamlined and optimized its product feeds—launching 16 feeds across four channels and four regions in two weeks—cutting feed-management time by 75% and improving catalog quality by 50%. Shopping engines now drive 10% of total revenue, deliver 6% conversion rates, and have driven CPA down to about 10%, with clear room for further growth.

Chess House

Raphael Neff

Owner