Case Study: The Hive grows its mobile bartending business with GoDaddy Airo

The Hive grows to 10 bartenders with GoDaddy

The Hive, a mobile and event bartending service owned by single mom Bridgette Baldwin, faced the challenge of expanding its reach beyond word-of-mouth referrals and establishing credibility in a competitive market. To grow her business, Bridgette needed a professional online presence and help with social media marketing, which she identified as an area for improvement. She used GoDaddy to build her website.

GoDaddy's solution provided Bridgette with a professional website that gave her business credibility and expanded its reach. The vendor also introduced her to its GoDaddy Airo product, an AI-powered tool that can generate social media posts to help improve her marketing efforts. As a result, The Hive grew from a side hustle into a thriving business that employs ten bartenders, providing its owner with greater independence.

The Hive