Case Study: Tacos El Tio boosts sales and streamlines rapid expansion with GoDaddy Point of Sale

Tacos El Tio boosts direct traffic and opens new locations every 2-3 weeks with GoDaddy

Tacos El Tio, a multi-location Mexican restaurant group, faced challenges standardizing its brand and systems during a period of rapid expansion. The business needed an easy-to-use POS system for new staff and a strategy to increase direct online orders to reduce third-party delivery fees. They turned to longtime vendor GoDaddy for a solution using GoDaddy Point of Sale and online ordering.

By implementing GoDaddy's integrated POS and online ordering system, Tacos El Tio unified its brand and created customized menus for each location. The solution provided a seamless customer experience and significantly boosted direct website traffic and SEO. As a result, the company streamlined its operations for rapid growth, opening new locations every few weeks, and also leveraged GoDaddy Capital for merchant cash advances to fund expansion.