Case Study: Small World Seafood thrives with digital sales and marketing from GoDaddy

Small World Seafood grows to 800–1,000 weekly customers with GoDaddy

Small World Seafood, a Philadelphia-based fish wholesaler, faced a significant challenge when the COVID-19 pandemic forced restaurant closures, suddenly halting its primary B2B sales channel. The vendor GoDaddy provided the tools, including Websites + Marketing, to help the business quickly pivot to a direct-to-consumer model and establish a digital marketing strategy.

The solution implemented with GoDaddy involved creating an email newsletter to announce weekly seafood availability and a basic online form for orders. This digital strategy generated rapid growth, scaling from 10 initial orders to serving 800-1,000 customers weekly across six pickup locations. The newsletter grew to 5,000 subscribers, creating a strong sense of community and ensuring the business not only survived but thrived during the pandemic.

Small World Seafood