Case Study: Domain Smoke scales a 12,000-domain portfolio with GoDaddy

Domain Smoke scales to 12,000 domains with GoDaddy

The customer, Domain Smoke, is a domain investment business founded by Dennis Tinerino. As his portfolio grew from a handful to several thousand domains, the challenge became effectively managing and scaling this vast inventory in a structured and profitable way. He turned to the vendor, GoDaddy, utilizing their Domain Auctions for acquisition, Afternic for sales listings, and GoDaddy Premier Services for expert support.

The solution implemented by GoDaddy involved providing a comprehensive ecosystem of tools and dedicated support. Through GoDaddy Auctions and Afternic, Domain Smoke efficiently acquired and listed domains, while a dedicated GoDaddy Premier Services representative assisted with bulk management and strategic advice. As a result, Domain Smoke successfully scaled its portfolio to 12,000 domains, established a profitable sales model with recurring revenue, and built a sustainable business through GoDaddy's integrated platform and expertise.

Domain Smoke