Case Study: Carter’s BBQ grows its online presence and community impact with GoDaddy

Carter’s BBQ builds an online store and launches a fundraiser with GoDaddy

The customer, Carter's BBQ, is a small business run by Darren W. Carter and his wife Theresa. Their challenge was establishing a digital presence to put their BBQ business on the map and create a platform to someday sell their sauces and rubs online. They were supported in this endeavor by the vendor, GoDaddy, through its Empower by GoDaddy social impact program.

GoDaddy provided a solution by working with the owners to create a website and online store that streamlined orders and reflected their passion for the business. This enhanced digital presence helped Carter’s BBQ host a successful community fundraiser. The measurable impact was the achievement of their goal to establish an online footprint, which is a crucial step for future growth and online sales.