Case Study: Aishwin Vikhona builds a sustainable domain investing portfolio with GoDaddy

Aishwin Vikhona builds a 2,300-domain portfolio with GoDaddy

Aishwin Vikhona, a domain investor, sought to build a sustainable, long-term portfolio that generated regular income. His challenge involved efficiently managing and selling a large inventory of over 2,300 domain names. To address this, he utilized services from vendor GoDaddy, including their Investor app and Afternic marketplace.

The solution implemented with GoDaddy involved a strategic bucket system for categorizing domains and pricing every asset for sale on Afternic. Using the GoDaddy Investor app allowed Aishwin to efficiently bid on auctions, while listing domains with fixed prices on Afternic generated significant buyer interest and higher offers. This strategy resulted in a self-sustaining cycle where sales from lower-tier domains funded premium acquisitions, creating a positive and profitable outlook for his investments.