Case Study: Port Macquarie Surf School achieves a vibrant surf ad makeover with Gocrossmedia post production

Port Macquarie Surf School transforms a grey-day ad in 1 week with Gocrossmedia

The Port Macquarie Surf School required a commercial video that captured the fun of learning to surf against their signature aqua-blue waves. A week of grey skies during the shoot, however, resulted in footage with a dull, stormy-looking ocean and an overall moody tone. Gocrossmedia was hired to produce the ad and utilized its post-production service to overcome this visual challenge.

Gocrossmedia implemented a detailed color correction process to transform the footage. They lightened the shots, added blue and cyan to the sky and ocean, and then painstakingly masked the subjects to correct their skin tones. Finally, they created the illusion of a sun filtering through the clouds. The solution successfully delivered a bright, vibrant, and fun final commercial that met the client's vision.

Port Macquarie Surf School