Case Study: Kenso Agcare builds a stronger brand presence with Gocrossmedia

Kenso Agcare builds a stronger marketing plan with Gocrossmedia in 2017

Kenso Agcare, an agricultural chemical and fertiliser supplier, sought to expand its advertising and strengthen its brand presence in the marketplace. The company partnered with Gocrossmedia to develop a new marketing strategy that would streamline its sales process and increase awareness among its target audiences of both resellers and producers.

Gocrossmedia implemented a comprehensive solution that included creating a branding style guide for consistency, developing a marketing calendar aligned with key agricultural periods, and producing a range of advertising material from TV commercials to print ads. They also supplied sales tools for reps to better engage with resellers. The vendor's plan was designed to make the Kenso Agcare brand more memorable and instantly recognizable, with the next step being an evaluation of the campaign's effectiveness to inform the following year's strategy.

Kenso Agcare