Case Study: Kelmer achieves 70% faster shipment tracking with GoComet's GoTrack

How Kelmer converted customer delight into revenue opportunities

Kelmer, a consultancy and supply chain logistics company focused on helping businesses optimize logistics costs, was struggling with a manual shipment tracking process that created poor visibility, limited communication, and heavy reliance on emails and phone calls. The lack of real-time data made it difficult to keep customers informed, support proactive collaboration, and turn service into a source of brand recall and revenue opportunity.

GoComet implemented its GoTrack automated shipment tracking solution to give Kelmer real-time shipment updates, ETA visibility, and a white-labeled tracking experience with Kelmer’s branding. With GoComet, Kelmer reduced tracking effort by 70%, gained visibility across 500+ carriers, cut customer status queries by 80%, and improved decision-making with AI-driven insights for carrier and lane performance.

Kelmer