Case Study: Global Tyre Manufacturing Company mitigates Suez Canal disruption with GoComet GoTrack

Global Tyre Manufacturing Company - Customer Case Study

Global Tyre Manufacturing Company, a global tyre manufacturer based in Mumbai with production sites across multiple continents, faced major disruption when the Suez Canal blockade halted both eastbound and westbound shipments. The delays affected cargo worth $18.5 million, delayed finished goods for customers in Europe and the US, and disrupted raw material supply to its factories in India. To manage the crisis, the company turned to GoComet’s GoTrack Real-Time Shipment Tracking for better visibility and forecasting.

GoComet’s GoTrack provided real-time shipment tracking, predictive ETA updates, and automated daily reports, helping the company monitor stranded cargo and rerouting vessels. With this visibility, Global Tyre Manufacturing Company made faster decisions, adjusted production planning, and shared live updates with customers, resulting in $800K in savings and stronger customer relationships during the disruption.