Case Study: MOM Brands eliminates 50,000 paper forms and saves $75,000/month with GoCanvas

How MOM Brands Has Saved Over $3M by Going Paperless

MOM Brands, the third-largest U.S. cereal maker (now part of Post), faced a misaligned retail audit process that relied on slow pen-and-paper forms across 30,000+ retail outlets and left decision-makers without real-time field data. In 2012 they engaged GoCanvas and its mobile platform/mobile forms to replace paper audits and better align operations with their sustainability goals.

GoCanvas deployed a metrics-based solution on 100+ tablets with zero IT involvement, enabling customizable mobile forms, pre-populated fields and real-time KPI reporting for managers and leadership. As a result, GoCanvas helped MOM Brands eliminate nearly 50,000 paper forms, achieve about $75,000 in monthly paper and productivity savings (approximately $3,000,000 since 2012), and gain immediate insight to improve forecasting and field performance.

MOM Brands

Ed Alencewicz

Director of Retail Excellence