Case Study: Sweeps & Ladders achieves a 40% increase in close rates with GoCanvas

How deploying digital purchase orders Increased close rates by nearly 40%

Sweeps and Ladders, a Franklin, TN–based chimney and fire prevention services company led by founder Tommy Nelms, was bogged down by paper-based workflows: technicians spent tens of hours each week creating inspection records and purchase orders that were often lost or delayed, and they couldn’t produce onsite estimates. After evaluating several options, Tommy chose GoCanvas’s mobile forms and dispatching platform to replace his paperwork-heavy processes.

GoCanvas enabled Sweeps and Ladders to deploy digital purchase orders, site inspections, sales commission trackers and photo-enabled service forms that technicians complete and email to customers on the spot. The platform centralized records in a searchable cloud database, sped up sales interactions, and delivered measurable results—about a 40% increase in close rates, a 35% boost in productivity, and over 500 hours saved in the first year.

Sweeps and Ladders