Case Study: IST Supplies future-proofs B2B ordering with GOb2b

IST Supplies - Customer Case Study

IST Supplies, a leading global distributor of fire and safety products, needed a way to future-proof its business while meeting changing customer expectations for online purchasing. The company also wanted to improve back-office efficiency by automating order handling and delivery, but its complex pricing structure in Sage 200 — including more than 350 price lists — made eCommerce integration a major challenge. GOb2b provided a B2B-focused SaaS eCommerce platform to support this move online.

GOb2b delivered a fully integrated eCommerce website connected live to IST Supplies’ Sage 200 system, syncing orders, stock, product data, customer records, and pricing in real time. The new trade portal lets customers view negotiated pricing, order outside business hours, and download invoices and purchase history, while IST Supplies benefits from reduced manual processing and more time for customer support and growth. The customer also reported strong feedback from users and particularly praised GOb2b’s search functionality and ongoing product development.

IST Supplies