Case Study: FloMAX drives eCommerce growth with GOb2b

FloMAX - Customer Case Study

FloMAX, part of Pneumatics Group, is a long-established Irish supplier of compressed air, vacuum, automation, mechanical and engineering equipment. Before working with GOb2b, its ecommerce site had inaccurate fictitious stock levels and required staff to manually process web orders into the accounting system, creating delays, extra work, and stock fulfilment issues.

GOb2b implemented an integrated B2B ecommerce website connected to Sage 200, giving FloMAX live stock data, stock thresholds, automated order processing, and customer account features such as order history, repeat ordering, and invoice payment. The result was a more reliable, low-touch buying experience and stronger ecommerce performance, with online sales already representing 12% of turnover and targeted to reach 25% within 18 months, while also supporting plans for distributor-led expansion in Ireland and Europe.

FloMAX