Case Study: Knowit improves HubSpot data quality with Goava

Knowit improves data quality in HubSpot with Goava

Knowit, a Nordic consulting company, faced significant data quality issues in their HubSpot CRM due to migrating from several parallel systems, which resulted in numerous duplicates and incomplete customer records lacking key information like organization numbers. This poor data made effective segmentation, reporting, and sales follow-up difficult. To overcome this challenge, Knowit partnered with vendor Goava.

Knowit implemented Goava Enrich to automatically cleanse and structure their company data directly within HubSpot. The solution identified and merged duplicates, filled in missing information, and ensured all new company records were automatically populated with accurate data. This resulted in a clear improvement in data quality and efficiency, saving the sales team valuable time by eliminating manual verification and ensuring their database is reliable and future-proof.

Knowit

Annelie Walls

Application Owner