Case Study: Svea Bank achieves more targeted prospecting and shorter sales cycles with Goava

How Svea Bank succeeds with targeted prospecting using Goava

Svea Bank, a leading financial solutions player in the Nordics, faced challenges with inefficient and non-data-driven prospecting. Their sales team spent excessive time on manual research, struggled to prioritize the right companies, and found it difficult to manage long sales cycles. Sales Manager Josefine Seifert needed a solution to bring structure and insight to their sales process to better target prospects and improve conversion rates.

The solution was implementing Goava's Sales Intelligence platform and its PING mobile app. Goava provided Svea with a structured, data-driven approach to prospecting, allowing them to analyze their best customers to identify and segment the most relevant new prospects. This enabled the sales team to focus on the right companies, resulting in shorter sales cycles, higher conversion, and more business. Goava saved the sales team valuable time and gave management the tools to effectively follow up on and allocate resources for different segments.

Svea Bank

Josefine Seifert

Sales Manager Payments