Case Study: Fintower achieves 40% more customer meetings with Goava

Fintower books 40% more customer meetings with Goava

Fintower, a start-up SaaS company building an AI-powered financial platform, faced the challenge of building its entire sales prospecting process from scratch. As the solo salesperson, Sammi Jonsson Faber needed to eliminate time-consuming manual research and find a way to keep all data in one place to maintain high activity with quality contacts. The choice for a solution fell on Goava due to its smooth integration with their existing HubSpot platform.

By implementing Goava's sales intelligence platform and its PING mobile app, Fintower transitioned to a dynamic prospecting workflow. All company and contact information was made available directly within HubSpot, eliminating the need to switch between tabs. The results were significant: Fintower increased its meeting bookings by 40%, and Sammi spent far less time on research, leading to a smoother and more efficient sales process.

Fintower

Sammi Jonsson Faber

Senior sales Executive