Case Study: Eniro increases its hit rate by 50% with Goava

Eniro increased its hit rate by 50% with Goava

Eniro Group, a leading Nordic provider of digital marketing solutions, faced the challenge of leveraging its vast CRM data to identify the best prospects and prioritize resources effectively. They needed a sales intelligence tool that could provide deeper insights and integrate seamlessly with their existing Salesforce workflow, which led them to partner with vendor Goava.

By implementing the Goava Sales Intelligence platform and fully integrating it with their systems, Eniro transformed its sales workflow and mindset. The solution enabled data-driven prospecting and better cross-departmental collaboration. As a result, Goava helped Eniro achieve a 50% increase in its sales hit rate and a 33% improvement in online sales efficiency.

Eniro Group

Johan Malmström

Head Of Sales Nordic