Case Study: Convini accelerates sales with AI-driven prospecting with Goava

Convini accelerates sales with AI‑driven prospecting

Convini, a provider of smart food and coffee solutions for workplaces in Sweden, faced the challenge of moving beyond inefficient, static sales lists. Their sales team needed a more dynamic and targeted approach to prospecting to improve conversation quality and maximize the potential of their target market. They sought a tool that would integrate with their SuperOffice CRM and provide management with better insights, leading them to partner with Goava and its Sales Intelligence platform.

By implementing Goava's solution, Convini shifted to a trigger-based, dynamic prospecting method, giving each contact a clear purpose. The integration with SuperOffice streamlined their workflow and eliminated duplication. Thanks to Goava, the sales team now operates with greater relevance and precision, which has increased conversion rates and customer confidence. Management also gained valuable analytics to easily identify and prioritize the highest-performing customer segments, creating a more structured and effective sales process.

Convini

Anders Odenbrandt

Head of New Biz Growth