Case Study: Loom & Last achieves a stronger ROI model with GOAT Digital

Loom & Last achieves 16:1 ROI with GOAT Digital

Loom & Last, a curtain retailer, needed to improve the return on investment for its mature Paid Search account. The challenge was to accurately measure true ROI by accounting for complex business variables like sample requests and product returns. They enlisted the digital marketing services of GOAT Digital to address this.

GOAT Digital implemented a solution that included building a custom reporting and ROI model using a first-click attribution method. They refined the existing AdWords and Bing accounts with more targeted campaigns and set up new dynamic Facebook remarketing ads. As a result, Loom & Last gained a robust foundation for measuring spend and achieved a 16:1 ROI on its Facebook advertising. GOAT Digital's work provided the data insights needed for the company to make confident, informed business decisions.

Loom & Last