Case Study: The Basketball Hall of Fame boosts visitors 30% with GO

The Basketball Hall of Fame grows visitors 30% with GO

The Basketball Hall of Fame, an organization dedicated to preserving the history of basketball, faced unprecedented challenges due to safety restrictions during the pandemic. The vendor GO, its agency of record since 2005, was tasked with creating a campaign to help increase visitor numbers once the doors reopened.

GO developed an original and attention-grabbing multifaceted media campaign. The solution was highly successful, resulting in Hall of Fame 2022 visitor numbers growing over 30% from 2019 and over 50% from 2021. GO also reported significant digital engagement increases, including an 862% rise in proposal request button clicks.

The Basketball Hall of Fame