Case Study: Hospital for Special Care boosts patient engagement and nurse recruitment with GO

Hospital for Special Care boosts schedule visit clicks 121% with GO

Hospital for Special Care (HFSC), a large not-for-profit long-term acute care hospital, needed to amplify its mission and bring its vision and values to the market. They partnered with the vendor GO for a comprehensive suite of services including branding, digital marketing, and creative services to address this challenge.

GO implemented a full-scale solution that included redesigning HFSC's logo system, updating its branding guidelines, and launching a targeted media campaign centered on the message "We rebuild lives." This approach optimized the brand system and web flow. The results were significant, with GO delivering a 121% increase in 'Schedule Visit' button clicks, a 147% rise in nurse recruitment applications, and substantial growth in other key engagement metrics.

Hospital for Special Care