Case Study: Thrifty achieves streamlined employee learning and stronger frontline customer service with GO1

Thrifty - Customer Case Study

Thrifty, a global rental car company, faced the challenge of scaling consistent, ongoing training to improve customer service and product knowledge across its frontline and franchise teams. Historically reliant on face‑to‑face programs with limited eLearning, Thrifty partnered with GO1 to simplify training management and give employees instant access to online courses and GO1 modules.

GO1 delivered a marketplace of training content and tailored GO1 modules for frontline development and newly appointed managers. The partnership produced measurable behavioral change — employees adopted a “just‑in‑time” approach to self‑development, leaders integrated GO1 content into structured professional development, and Thrifty reported strong positive feedback and increased proactive learning across the business.

Thrifty

Greg Flood

National Learning and Development Manager