Case Study: Salt Lake City builds a citywide engagement approach with Go Vocal

Salt Lake City reaches 10%+ of residents with Go Vocal

Salt Lake City faced a challenge with fragmented community engagement efforts, leading to duplicated work, over-surveyed residents, and a lack of trust. To address this, the city partnered with vendor Go Vocal to implement a new strategy and platform.

Go Vocal's solution involved an extensive internal process to build shared standards and staff buy-in before publicly launching their shapeSLC platform. This approach resulted in over 60 staff members onboarded, more than 25 projects published, and the platform reaching over 10% of the city's population in its first year, creating a more consistent and effective engagement experience.

Salt Lake City